🇬🇧 SALES & MARKETING | The marketing mix (reading + practice exercises)

The marketing mix

The marketing mix involves product, price, place, and promotion. Price is what consumers pay, but promotion is essential for awareness. Products must be conveniently located and easy to buy. Producer-oriented models like the four Ps focus on the product, while consumer-oriented models like the seven Cs prioritize customer needs. External factors, such as economic conditions, also influence marketing strategies.

Here you can find professional English in use for sales and marketing.

📄 8-page PDF file with reading and practical exercises:

Reading

A. The marketing mix 1
B. The marketing mix 2

Exercises

Exercise 1
Exercise 2

Glossary

Notes